Nowadays social media is making a big buzz in the digital marketing sector. But it simply works through the different social networking sites and generating more traffic to the websites by commenting, sharing, promoting and many other things. The main intention behind the social media marketing is establishing a brand awareness and to promote it hence providing best customer satisfaction. These things are done through various social media platforms like Twitter, Facebook, YouTube, LinkedIn and much more. Most of the population in the world spends their 90% of the time on social media (which was confirmed in a survey) and hence it the key reason that companies are eager to invest in social media marketing which provides them a great platform to do PR and to promote their brand in a cost-effective way.